Many years ago I was reading a magazine, and in a little side bar on the corner of the page, there was a word with a definition. The word was meraki—a word that, in modern Greek, is used to describe doing something with soul, creativity, or love – when you put “something of yourself” into what you’re doing, whatever it may be – a mix of love and style and enjoyment. It is the passion for perfectionism and the obsession, the ultimate personal care, during a creation. I tore off the corner of the magazine and carried it with me for years. This little Greek word spoke to me. And I’ve been thinking about it ever since. Always in the back of my mind. Knowing that this is how I felt about my work. Knowing that this is, quite simply, what I do.
As a graphic designer, I have worked in many different capacities throughout all phases of the design development cycle—from initial research and analysis, through graphic design and the creative process, and finally production, both for print and web.
I work on a wide variety of projects–logos, collateral, newsletters, annual reports, presentations, events, websites–for medical professionals, non-profit organizations, recruiters, software developers, and more.
The most rewarding aspect of my work is working hand-and-hand with clients to build their brand identity—starting with a logo and and building upon that first design to extend across all aspects of their business. Making sure that at every point along the way, their clients have a cohesive brand experience.