The Friends of the Orinda Library sought to generate awareness of its role in funding the local library; however its materials had no clear brand identification.
Working as a volunteer Board member, began the project by designing a logo to unite marketing efforts. Redesigned all promotional materials to feature the new identity, including a new brochure, bookmark, posters, signage, and banners. Designed, produced, and launched a new website.
Aslo design and produce a member newsletter with the goal of transitioning the quarterly print publication to a monthly online newsletter using an online email service provider (MailChimp).