The Friends of the Orinda Library sought to generate awareness of its role in funding the local library; however its materials had no clear brand identification.
Working as a volunteer Board member, began the project by designing a logo to unite marketing efforts. Redesigned all promotional materials to feature the new identity, including a new brochure, bookmark, posters, signage, and banners. Designed, produced, and launched a new website.
Aslo design and produce a member newsletter with the goal of transitioning the quarterly print publication to a monthly online newsletter using an online email service provider (MailChimp).
”Michelle has great design sense, and has created a complete membership and marketing campaign for Friends of the Orinda Library. Thanks to Michelle, the Friends have a new logo, brochures, window clings, posters and signage, as well as a redesign of our website and newsletter. The look is clean and sophisticated. Michelle has worked well with a large board comprising diverse viewpoints, and is greatly appreciated for everything she has done. I highly recommend her graphic design capabilities.
Linda LandauTreasurer, Friends of the Orinda Library
Project Elements
- branding
- logo design
- marketing collateral
- newsletters
- print design/production
- signage
- special projects
- web design/production