CalTime

By January 2, 2015August 22nd, 2017branding, collateral, logo design, print design

The University of California, Berkeley, was in the process of implementing a new campus-wide time-keeping system, CalTime. In preparation for the launch, created a new CalTime logo and designed a campaign to raise awareness of CalTime’s rollout and the importance of new timekeeping tasks.  The campaign included departmental posters, bus shelter advertisements, supervisor tools and FAQs, as well as pocket calendars that were distributed to 10,000 faculty and staff members.

"Michelle has designed beautiful logos, printed materials, posters and billboards for a variety of high-profile, campus-wide projects at UC Berkeley. She is a consummate professional who is both highly creative and delightful to work with. She communicates well, delivers on time and on budget, responds quickly to feedback, and always follows through. I would give her the highest possible recommendation, and look forward to working with her on future projects! "

Melanie HurleyOperational Excellence Program Office