The University of California, Berkeley, was in the process of implementing a new campus-wide time-keeping system, CalTime. In preparation for the launch, created a new CalTime logo and designed a campaign to raise awareness of CalTime’s rollout and the importance of new timekeeping tasks. The campaign included departmental posters, bus shelter advertisements, supervisor tools and FAQs, as well as pocket calendars that were distributed to 10,000 faculty and staff members.