The Wellness Resource

By branding, logo design, social media, web design
Client

The Wellness Resource

What We Did

Logo / Branding
Business Directory Website

After years of navigating chronic health conditions in the health care system, a local psychotherapist sought to create an online community where people facing similar challenges could connect with alternative, culturally-rooted, holistic health care practitioners.

Worked with the founder to refine her brand promise (Learn. Grow. Heal) and then to bring her vision for her logo to fruition.  Using a combination of WordPress themes and plug-ins, designed her website and developed the framework for the online directory—including a wide range of provider categories—from angel healers to mindfulness specialists to yoga instruction, as well as three different levels of membership.

Set up mailing list and newsletter templates, as well as branding for social media platforms (Facebook, Instagram, and Twitter).

The website was completed in January 2018, with plans to go live shortly thereafter; however, the project was never launched. It has since been taken over by another administrator.

 

McPeake & Company

By branding, business stationery, logo design, print design, social media, web design
Client

McPeake & Company
Financial Planning & Wealth Management

What We Did

branding
business stationery
logo design
web design

McPeake & Company, a newly launched financial planning and wealth managment firm in Orinda, California, was in need of a full range of graphic design and marketing support.  

Worked closely with the company founder to design a logo that refelected her Irish heritage and had a more personal feel than other financial services firms. Designed and produced business stationery (letterhead, business cards).  Designed and launched website and branded all related social media outlets.

www.mcpeakeandcompany.com

 

East Bay Brain & Spine

By branding, business stationery, logo design, print design, web design
Client

East Bay Brain & Spine Medical Group

What We Did

branding
business stationary
logo design
web design

Dr. Maxell Merkow, recently relocated from the East Coast and was establshing a new neurosurgery practice in Walnut Creek, California. As a new practice, he was in need of a full range of graphic design and marketing support.  

Worked closely with Dr. Merkow to design a logo that incorporated both the brain and spine in a unique and memorable way. Designed and produced business stationery (letterhead, business cards), office documents and patient forms.  Designed and launched website, with special attention to SEO keywords to optimize his practice search results exposure.

www.eastbaybrainandspine.com

 

Meadow Swim & Tennis Club

By branding, copywriting, photography, web design
Client

Meadow Swim & Tennis Club

What We Did

branding
copywriting
photography
web design

After years without a site update, the Meadow Swim & Tennis Club board of directors was looking for an updated design and improved functionality.  

Worked closely with the board to design and implement a fresh new website that featured expanded information about swim and tennis programs, as well as a wealth of new information for potential new members.  Responsible for content development, site photography, integrating calendar plug-in.  Site built in WordPress based on a template customized to reflect the client’s colors, logo, fonts.   

www.gomeadow.com

Edhesive

By branding, business stationery, collateral, logo design, presentation, print design, web design
Client

Edhesive

What We Did

branding
business stationary
logo design
marketing collateral
presentations
web design

Amplify, an online curriculum and assessment company, sought to develop its AP Computer Science MOOC (massive, open, online course) program as a stand-alone entity.  Working closely with the company CEO, designed a logo for the new company, Edhesive. Completed the design of the company website and online course interface, which involved meeting with users to determine needs and use scenarios as well as coordinating back-end design programming with production team. Created presentations and promotional materials.

www.edhesive.com

Amplify

By branding, collateral, print design, web design
Client

Amplify Education

What We Did

marketing collateral
web design

Amplify, an online curriculum and assessment company, sought to develop its AP Computer Science MOOC (massive, open, online course) program. Worked with them to update the design for pages of the company website and online course interface.

Worked with Amplify to design a series of state-by-state flyers demonstrating the benefits of computer science education and demand for it in each state.

This project later morphed into a project for an all-new, stand-alone company, edhesive.com.

Orinda Junior Women’s Club

By print design

As a member of the Orinda Junior Women’s Club Board, responsible for all communications and marketing functions, including the design and maintenance of the organization’s website, a monthly online member newsletter, as well their marketing materials.  Designed promotional materials for their annual Youth Ink writing contest.

CalTime

By branding, collateral, logo design, print design

The University of California, Berkeley, was in the process of implementing a new campus-wide time-keeping system, CalTime. In preparation for the launch, created a new CalTime logo and designed a campaign to raise awareness of CalTime’s rollout and the importance of new timekeeping tasks.  The campaign included departmental posters, bus shelter advertisements, supervisor tools and FAQs, as well as pocket calendars that were distributed to 10,000 faculty and staff members.

"Michelle has designed beautiful logos, printed materials, posters and billboards for a variety of high-profile, campus-wide projects at UC Berkeley. She is a consummate professional who is both highly creative and delightful to work with. She communicates well, delivers on time and on budget, responds quickly to feedback, and always follows through. I would give her the highest possible recommendation, and look forward to working with her on future projects! "

Melanie HurleyOperational Excellence Program Office
Spruce One-Page Product Sheets

Sprucewares

By branding, collateral, print design

Sprucewares, the innovator of a new and unique silicone wine glass, was in the process of expanding their sales and distribution, without any printed marketing materials to promote their products. Worked with product marketing team to create a series of one-page sales sheets to promote their new products to retailers.