2016 Project Highlights

By | branding, business stationery, collateral, email campaign, logo design, print design, social media, styleguide, web design

The good news, I’ve been really busy working to create strong brand identities, dynamic websites, and collateral for many of my clients!  The bad news, I haven’t been updating my portfolio!  New updates are in the works!  In the meantime, check out a couple of my more recent projects!

Comprensive Wellness
Starting from ground zero, designed a logo for a new medical practice and developed website business stationery, collateral, and signage for the new practice.  Check out their new website!

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Edhesive
Amplify sought to develop its AP Computer Science MOOC (massive, open, online course) as its own entity.  Working closely with the company CEO, designed a logo for the new company, the company website and course interface, as well as other collateral.  See the new website!

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Meadow Swim & Tennis Club 
After years without a site update, worked with the Meadow Swim & Tennis Club board of directors to design and implement a fresh new website that featured expanded information on swim and tennis programs, as well as a wealth of new information for potential new members.

New Logo Projects
I’ve also been busy creating new identities for a variety of businesses – software companies, commercial real estate companies and more!

 

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Orinda Junior Women’s Club

By | print design

As a member of the Orinda Junior Women’s Club Board, responsible for all communications and marketing functions, including the design and maintenance of the organization’s website, a monthly online member newsletter, as well their marketing materials.  Designed promotional materials for their annual Youth Ink writing contest.

CalTime

By | branding, collateral, logo design, print design

The University of California, Berkeley, was in the process of implementing a new campus-wide time-keeping system, CalTime. In preparation for the launch, created a new CalTime logo and designed a campaign to raise awareness of CalTime’s rollout and the importance of new timekeeping tasks.  The campaign included departmental posters, bus shelter advertisements, supervisor tools and FAQs, as well as pocket calendars that were distributed to 10,000 faculty and staff members.

"Michelle has designed beautiful logos, printed materials, posters and billboards for a variety of high-profile, campus-wide projects at UC Berkeley. She is a consummate professional who is both highly creative and delightful to work with. She communicates well, delivers on time and on budget, responds quickly to feedback, and always follows through. I would give her the highest possible recommendation, and look forward to working with her on future projects! "

Melanie HurleyOperational Excellence Program Office
Spruce One-Page Product Sheets

Sprucewares

By | branding, collateral, print design

Sprucewares, the innovator of a new and unique silicone wine glass, was in the process of expanding their sales and distribution, without any printed marketing materials to promote their products. Worked with product marketing team to create a series of one-page sales sheets to promote their new products to retailers.

Issio Product Sheets

Issio Solutions

By | branding, collateral, print design

Issio Solutions, a health care technology company, is a small start up that wanted to create a more professional and streamlined look for their marketing and sales materials.

Worked with the team to develop design standards for font, color, and image usage. Though an iterative design process, developed a series of InDesign templates for use in creating one-page marketing product sheets.  Designed and printed new company business cards.  Created a series of  Microsoft Word templates for letters, proposals, legal documents, and so forth.  All templates were created to create a unified and professional look among the various materials.

LidoPro

By | print design

Terrain Pharmaceuticals was in the process of repackaging their topical analgesic product, as well as creating a new ‘patch’ version of their product. Worked closely with Terrain Pharmaceutical product development team to redesign the LidoPro topical cream packaging, as well as design a new LidoPro Patch logo, box and interior product packaging.  Packaging all had to comply with FDA packaging guidelines and regulations.

Funkins

By | email campaign, social media

In preparation for Black Friday, the owner of Funkins wanted to launch an email marketing campaign to promote their eco-friendly reusable cloth napkins. Worked with the owner and their consultant to design and launch an email marketing campaign using their ConstantContact email platform.

100th Anniversary

By | logo design, print design

The Orinda Library was getting ready to celebrate its 100th Anniversary.  The Friends of the Orinda Library teamed together with the library to create a celebration honoring the history of the library and its important role in the community.

Working as a volunteer Board member, began the project by designing a logo to unite the event marketing efforts. Designed all event promotional materials to feature the new identity, including balloons, posters, signage, and banners.

Designed and produced a newsletter featuring the story of the history of the library and vintage archival photos.

Advanced Rx Management

By | branding, collateral, print design, web design

Advanced Rx Management, a growing point-of-care pharmacy management company, was in need of marketing and graphic design support.

Worked with their team to create a series of brochures outlining the company’s growing service offerings. Assisted the team to identify, organize, and develop content. Took the project from initial storyboarding through final production of the full color brochures. Developed content and updated their existing website, as well as developed templates for additional on-demand sales support materials.